Digital Marketing & Growth Analytics

Learn to plan, execute, and optimise digital campaigns using data, automation, and AI tools. This practitioner-led microcredential helps you combine creativity with analytics to grow audiences, improve performance, and measure real impact across digital platforms.

About the Course

In a world where every brand competes for digital attention, success depends on understanding data and creating measurable growth. You will learn how to plan and run campaigns, interpret analytics, and apply automation to scale results. The course is taught by marketing professionals who bring real case studies from across the Maldives and the wider region. Your final assessment is a portfolio-ready Growth Analytics Campaign where you design, run, and optimise a digital marketing strategy and present your results in a performance dashboard.

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Entry Requirments

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No prior marketing or analytics experience required.
Basic digital literacy, such as being comfortable with social media platforms, search tools, and spreadsheets, is recommended.
A curious and growth-oriented mindset is all you need to get started.

Course Topics Include

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Foundations of digital marketing and growth strategy
Understanding customer behaviour and journey mapping
Search optimisation (SEO) and paid search (SEM) fundamentals
Social media analytics and content performance metrics
Email, automation, and customer lifecycle campaigns
AI tools for content generation and performance optimisation
Dashboards and visual analytics using Google Data Studio or Power BI
Ethical data use, privacy, and attribution modelling
Capstone Growth Analytics Project with mentor feedback and presentation
Think Maldives: Digital Growth in the Tourism and SME Sectors

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Assessment and Certification

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Continuous quizzes, case analyses, and lab submissions (30%)
Final Growth Analytics Campaign Project (70%)
Successful graduates earn a verified 4-credit microcredential (120 learning hours) with transcript and digital badge aligned to EQF Level 5–6

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Career Outcomes

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Prepare for roles such as Digital Marketing Specialist, Growth Analyst, or Brand Performance Manager.
Apply your skills immediately in tourism, small businesses, creative agencies, or government communication teams.
Showcase your Growth Campaign Project in your portfolio or on LinkedIn to demonstrate your ability to connect digital strategy with measurable business outcomes.

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Level

Beginner

Duration

120 hours • Approx. 8–10 weeks (blended)

Videos

18–22

Files included

20–25

Price:

Coming Soon •
Scholarships available for early cohorts

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